Every host wants to make their short-term rental listing stand out from all the others, but what exactly is the secret sauce to marketing your short-term rental property? Besides great photos and an amazing interior design, what else can you do to help your home’s uniqueness shine through to potential guests and maximize your bookings?
Lean into a theme but don’t lean too hard
There are both pros and cons when it comes to themes for short-term rentals. When picking out your property’s theme, remember why people are visiting. Architectural Digest points out that if your home is on the beach, people look for a nod to this theme. However, it shouldn’t overwhelm them. Remember, if guests are on vacation, they want a break from the ordinary and everyday, but they also want to be comfortable and at home.
Stock up on sustainability
More and more guests are considering sustainability and the environment when selecting a home for their trip, and according to Vrbo, “59% of travelers are willing to increase spending to make a trip more sustainable.” If you aren’t sure where to start, the good news is you can start small. Breezeway has a quick and easy list of ways you can start to make your property more sustainable so you can start marketing to your guests.
Tidy up your short-term rental listing
This tip will not only help you get more bookings but will also save you time. Travelers are more concerned with cleanliness and safety than ever before. According to Vrbo, adding cleaning practices to your listing relieves headaches for you and the guest. Guests can see their concerns and questions addressed in the listing, and this shows them you are serious about ensuring they have the best experience possible.
When it comes to marketing, get social
TikTok, Facebook, and Instagram are all becoming more prevalent when it comes to marketing short-term rentals. From paid targeted ads to photo marketing, these platforms will allow you to connect and engage with guests as well as help you build your brand.
Try something different to make your short-term rental stand out
Don’t be afraid to try something different, whether it’s a bold color choice for a wall, unique lighting, or playing around with textures. Your property and its uniqueness are an opportunity for your guests to live out their design dreams, according to Architectural Digest. And while many hosts go to the traditional design themes depending on their location, going in a more unconventional route can help create an experience all its own. Picking up on colors and patterns in the nature surrounding your home and incorporating them within can create a different and more subtle connection for your guests.
Set up a personalized web address
If you list your home through Airbnb or another platform, make sure you are using a personalized web address to help guests find you and make your home stand out. Using your unique web address to embody the character of your home is a great way to catch the eye of potential guests. Explore the different aspects of your property and what makes it special, and go from there when selecting a unique web address. Airbnb has a list of suggestions to help you select the perfect personalized web address and how to set it up on your lists.
Looking for more ways to up your marketing game?
Check out Tips for successful vacation rental marketing from our friends at Rent Responsibly for more tips and resources on elevating your listing. Don’t miss out on this AZRT resource; How to earn more 5-stare reviews on vacation rental platforms.
